One’s “why” fulfills
If your “why” doesn’t humble you, find a new “why.”
I have the privilege of talking to many entrepreneurs, founders, and companies. I learn the origin stories, what drives people to go after a mission, despite all odds.
I consistently discover that their “why” is what gets them up each morning. Their “why” tells the heart behind the brand, the company, the person.
The “why” of the company isn’t always a predictor of success, of course.
However, I do believe a “why” is a predictor of fulfillment. And, fulfillment drives passion, stickiness, and excellence.
The greatest “why” humbles because of the impact that it has on other people.
When an endeavor is so great that it humbles one to have the honor of serving, that is a great “why.” This one is worth the ride.
When the “why” stirs emotions by the impact it will have on others, the company is guaranteed to have passion and excellence in their DNA.
When the “why” is greater than the individual working on the “why,” work turns into a privilege.
If a company or team struggles with passion, stickiness, humility, a great place to check is the “why” meter. A great “why” not only impacts others but draws others in that want to get behind the “why.”
By the way, an individual “why” trumps the company “why.”
Ultimate fulfillment comes from your personal “why.” A personal “why” that humbles because of the impact that it will have on other people will, no doubt, fulfill.
If your personal “why” joins seamlessly with the company “why,” you have struck gold.
Thanks for the inspiration, Simon Sinek.
Scripture, Psalm 16:1-11
Impact others. Live generously.