Differentiation has a Timer
The countdown begins when the business, new segment, or innovation is launched.
The copy, the knockoff, the slightly tweaked innovation, the repeated strategy will soon arrive.
The only thing that remains differentiated is your heart and soul: who you are as a company, your brand, your values, your culture.
As a founder told me, “Start the building with the culture.” When he said this, the surrounding team at the table turned to the CEO and smiled. They had created sustainable differentiation.
This culture mindset flips the script to a focus on people, how one positively impacts others.
People are always the difference.
Appreciate those difference makers today.
Scripture: 1 Peter 5:1-5
Impact others. Live generously.
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